Your about us page doesn’t have to be huge in order to contain multiple fundamental sections like like story, beliefs, values, and team.Illustrate your journey with a blast from the past relic if possible (for example a screenshot of your first prototype).It’s that emotional response of reciprocity which made adding this (previously unknown SaaS company) onto this roundup post. I really hope that Ludovic and Etienne will become wildly successful with this project of theirs. Their about us page does a great job at expressing them in a way that makes the reader think, “yea, I totally agree, too!” Ambitious? Absolutely.īut they have a set of beliefs that are very specific and very relatable. Highlights is a tool that helps content marketers make better sense out of their marketing data. Your about page is a great place to repeat your core value proposition as an H1 header (as opposed to a boring “About Us”).Skim friendly, impressive looking, adds credibility. If you can sum up your story by using a handful of cool looking stats, do that.If you’re going to include a founder or CEO “letter” on the about page, don’t be afraid to show off about what makes your product/service great and sell a little bit.This is the only page where that is ever allowed to happen, so enjoy it. They used the world “we” 40 times on this page.Their about page does a great job at embodying their core values in an appealing way that encourages extra clicking around to either read their blog, or take a look at their product.
I’m a pretty big fan of their blog because they don’t try and over complicate things to sound impressive or smart. Why? Because they were one of the first high-growth SaaS startups that transparently blogged about their journey. Groove is one of those companies that if you’re in the SaaS space you probably have stumbled across at one point or another.
Don’t be afraid to go a bit longer with your copy on the about us page.If I was Danish and looking for a job 100% I’d apply there. They offer plenty of insight into what it’s like to work there, their values, the team, and loads of supporting images, videos, and social proof. It also makes it clear where they are headquartered, Denmark.Ĭontinuing down the page, Sleeknote is very generous with their copy, not afraid to go big with their paragraphs, something which is refreshing to see. Now learn why we do what we do – and the people who make it possible,” setting the stage for the rest of the page.īelow the top of fold, they begin by narrating the conditions that led to the founding of Sleeknote and a very clear pain point that the founders were trying to solve. Sleeknote begins this page with a statement, “You know what Sleeknote does.